Analyzing the success and message of the Yeezy brand
https://www.businessinsider.com/how-kanye-west-made-yeezy-brand-a-success-2018-4
https://www.instagram.com/yeezymafia/?utm_source=ig_embed
https://openlab.citytech.cuny.edu/langecomd3504sp2020/files/2018/08/Barthes-Rhetoric-of-the-image.pdf