march 17

   McLuhan states the subject of any medium, when it comes to referring to an electric light and its amount forms of usage. There is a conspicuous duty but a number of entailed usages with the electric light.  The content of writing is speech, just as the written word is the content of print, and print is the content of the telegraph. If it is asked, “What is the content of speech?,” it is necessary to say, “It is an actual process of thought, which is in itself nonverbal.” However, an abstract painting represents direct manifestation of creative thought processes as they might appear in computer designs.  

   It has strong points in the process of technology. It is not without its faults and entailed hazards to those individuals in the “electric age” or even the current age. When McLuhan mentions a quote made by Sarnoff, he refutes it heavily, with the fact that it bears underlying hypocrisy and narcissism. When IBM discovered that it was not in the business of making office equipment or business machines, but that it was in the business of processing information, then it began to navigate with clear vision.  

   If medium was the message, it was a form of a message such as print, visual, musical, and technology etc. Also, it determines the ways in which that message will be perceived. As an early educator and pioneer of the study of communication and its evolution over time, McLuhan introduced a lot of observations about the impact of new forms of expression and media. In addition, it was addressed throughout the reading, many people ignore the multiple aspects, and only take something for that appears.

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