In the very rare case that I don’t have anything to do in E-Commerce, I work with the digital marketing department in whatever they need. Social engagement is very important for musicians to have and maintain a relationship with their fans. The digital marketing department does their best to make that relationship fruitful. Digital Marketing is VERY fast paced. Sometimes artists change their mind about what they want on social media or what event they will be available for. It’s all about trying to contribute something that not only the artist likes but the fans LOVE.

There was one project I was able to join in on for digital marketing that was really fun. A pop singer was holding a private all-day event for her fans. This artist, in particular, wants to create experiences for her fans that show them how special they are. I along with the digital marketing interns, had to develop trivia questions for the fans to answer for a chance to sing karaoke with the artist herself. We had to think of questions that only a super fan would know which was fun. We actually had the opportunity to watch the event live and see how the fans reacted to the questions. Overall, a good experience.