E-Commerce Marketing and Advertising: How They Connect.

As an advertising student, it’s important for me to gain experience in the field. There won’t always be chances to work at a design agency, but that doesn’t mean advertising stops. Working in E-Commerce Marketing has helped me with my copy. It has taught me to really think if I am being as accurate or descriptive as I can be with my words.

Now, I am getting the chance to sit in on meetings in regards to marketing plans for artists that I love and listen to. It’s not always a formal meeting. A lot of times the digital department all comes together and tries to come up with marketing ideas that could work based on what the artist is promoting or changing.

I feel like I’m getting a well-rounded experience of working in the music industry on projects that have a quick turn around. These skills can be a part of my next endeavor as a student and even future copywriter.

Here’s an example of copy that I have done.

Check It Out!