RONY Offsite Experience

On September 13th, I was given the opportunity to attend a photo shoot for the rebranding of one of our beauty clients. It would be my first time going to a real photo studio and seeing the flow of the workspace. That day, we had three models come in. The shoot was at Pier 59 Studios. My job was to quietly watch and observe. My two co-workers who are both Art Directors and my Creative Director were already there; they’ve been at the shoot since the morning. I was told by my Creative Director to come in at around 4 pm. Everyone looked very focused and made sure everything went accordingly. It was pretty awesome seeing how everyone worked, from the photographer to the hair and makeup artists to my colleagues looking through the photos to make sure we had the right shots from the take. It seemed a bit hectic but it was the good kind. I got to look at the shots and videos of each model through the monitor. The models did so well, they are professionals for a reason. These models were selected for this shoot, they were well suited for the look the client wanted for the rebrand.

This is still an ongoing project at RO NEW YORK, this photo shoot was just one part of it. Being able to witness how much time goes into rebranding a company, it makes me appreciate this field. It makes me appreciate the creative team that goes into making things like this a reality. It makes me want to be a part of this world. Going to that shoot, I realized that not only do I want to go into branding but everything else that falls under it as well. As it was almost time to leave, my Creative Director asked me what I thought about my first experience being at a live shoot. I told him that it was amazing and it made me want to pursue this field even more. When we left the studio, I thanked him again for letting me be a part of this experience. It was truly an unforgettable experience and I am very grateful for it.

I am grateful for the whole team at RO NEW YORK. They have all been nothing but supportive, my Creative Director, the Art Directors (my supervisor included), the copywriter, everyone. They’ve treated me just like any other employee and I couldn’t have asked for a better group of unique individuals to work with than them. They make me want to strive for more and come up with better designs. Even after this internship ends, I will these connections for a lifetime.