Ilona Dyrda Comd 4900 presentation2

As the holidays are coming, a lot of families are planning a winter vacation, Egg by Suzan Lasar created special vacation clothing just for this season and for our lovers of traveling. This week everyone in the store was preparing for the resort clothing, finding the place to settle new vacation arrivals, the sales team with our director were establishing the prices as well as discussing the upcoming Black Friday sales for the clothing. The web designer was producing the new photo shoots of the resort clothing on the website and I was assigned to create a special vacation email blast incorporating the photo shoot images that was done by our professional Photographer. All in all, after 2 different designs out of 3 was approved and as always, I settled the submission to our costumers.

This week at Egg Baby was extremely intensive and productive. During my working days, I was assigned to create the holiday gift guide using the different brands that we also sell in the store. By creating this email blast, we remind our guests that we are more than a great close store, we have much more to show to our customers, and also to give the credit to the brands we collaborate with.

Firstly, I had to familiarize myself with other brands that we have in the store and I started my journey. I chose a couple different gifts that parents might like to by for those kids for the holiday season. After I set up an idea which gifts I will incorporate in my email blast I when back to my working area to create the work. After the design went through the approval process I scheduled the email through the mail chimp to be sent on a required day.

My next assignment was to implement some photography skills and make some clothing layout images for the Instagram page. After I settled the photography area in the small walking hallway with a bad lightning (as it was the only available spade I had no another choice) took some dress combinations for the girls added some accessories and started to work on the layouts for photo shooting. After I made different photos of the same clothes in different layouts I repeated the process with other clothing styles for boys and baby clothes. After this part of the process was done I went back to the office to chose the best images and thought the photoshop to correct the lighting.

The holidays are coming and the sales time is almost here. For the past couple of days, I was assigned to design a sample sale email blasts and create 6 different ones in the same theme. In addition, I was assigned to create VIP letters for 100 VIP costumers to be sent by email and another for another 50 VIP winners to be printed and mailed with 20% of the discount for next purchase. After the 6 variations of the design was done it was time for approval.

There are a couple of steps to the approval of the artwork. After my supervisor approves the design, she sends it to the art director, after the art director adds her feedback its time for the corrections and another feedback. As soon as art director approves the work she sends to the owner who says rather he likes it or not. Just after his approval VIP letters or blast or any important art design can be sent to the customers. At this point, I realized how important it is to not to take too personal any feedback or revision you need to make because it benefits the artwork as well as your skills and adds more work experience as well as the conclusion, after a couple of revisions, the work gets approved to be sent.

Working in the fashion industry (at Egg by Suzan Lazar), even if it’s for the kids fashion, every day I was learning something new for myself, either it was related to the tools I never used, color matching and creating a color board from the materials to knowing how the particular color looks in real life or about fashion and clothing policy at work in general. After my second month of interning, I started to do my work quite faster and more effective. Besides the weekly email blasts that I was assigned to, the company opened a new place associated with Kidville on the upper east side, so I was assigned to retouch some images and get them ready for print, some of them needed to be on the foam board. I sent the files to Staples (it was the closest printing place and the company had an account with Staples) and got the files printed for the next day so they were ready before the day of the opening event. Afterward, I was assigned to create a star cancellation illustration for the Girls next fall 2019 collection. The time I was working on my second example I mentioned that my file wasn’t able to save and an error started to appear. The file was saving for an hour without any reaction, because of that, I couldn’t show the work I did for my supervisor. I think its good to mention that the t-shirt was navy and the stars I designed were gold created by a downloaded swatch panel. The problem occurred because I used a lot of details using the gold swatch and it wasn’t saving as often. As a result, it took 24 hours to save the file and it was a good experience that I must save files very often especially when working in illustrator.

During my internship period at Egg By Suzan Lazar, I was quick to learn about the companies culture. I’m working in one of the three boutiques the one which is located in a wonderful SOHO neighborhood. An area full of shopping boutiques, tones of different world well-known clothing brands such as Chanel Louis Vuitton and many others.

The office I’m working in is located just behind the boutique area where people come to buy the clothes for there kids. After passing the shopping area, next door is the office where our design and sales team are working and a small cloth storage place with a huge round wooden table and coffee area. The office area is split into 3 different office areas by the glass walls, walking in a tiny corridor where on the sides are rods full of kids cloth approvals for the next collection. Those are almost everywhere, especially in our design office. On the left of the corridor is a small meeting area with some materials and printers, on the right is our sales team and just straightforward is our office where the design team, which includes 5 people and me, create the design for the cloth collections do the posters, upload advertising, and social media design information.

From my first day I mentioned the pleasant atmosphere in the team, everyone is pretty pleasant and always answers the questions if appear any. Give the suggestions on the design and the feedback, however, the important person in our office is our Art Director who checks the artworks and gives the most of the feedback, of course, her feedback is the most important.

There is no real dress code, but it is important to dress stylishly. And look professionally. As for me, I always try to look as professional as I can. Also, there is no specific lunch time it the office. Everyone decides for themselves when they want to go and buy some food to eat. As our office captains, mostly from the female part where everyone loves sweets and cookies, there is always someone who brings them and shares with the office.