Class Six

Class Info

• 03/01/23
• Meeting Info: P122 at 8:00 AM

Topic

• Is an Apple Really Red? Color Theory and Color Interactions

Objectives

To teach students the basics of color science and theory and show how the theory is applied in the industry in the Creative Cloud software and in OS system software and other industry design tools. Students will learn the difference between the additive (RGB) and subtractive color space (CMYK) as well as be introduced to the Pantone Matching System. (PMS) for color. They will also learn appropriate terminology for describing color schemes in graphic design such as warm and cool, monochromatic, complementary, and analogous.

Discussion/Lecture

We will take your first quiz at the beginning of class.

Let’s begin class answering this simple question: What color is this bag below, which is for sale at a local Brooklyn retailer?

Please post your color descriptions in the chat.

Now, all of you should take the Xrite color challenge.

Now, we are going to listen to first part of a podcast from RadioLab, a NPR Science, all about color called Ripping the Rainbow a New One.

Newton’s experiments were key milestones in understanding the science behind color. If you like, try to replicate his experiment at home.

Now, let’s take a look at this slide show on color.

Color Theory Poster

And let’s also take a look at Adobe’s Color Wheel

Now, let’s take a look at Josef Aber’s classic text, The Interaction of Color and then look at the PDF below which illustrates how Alber’s principles can play out in a brochure design.

Lab

http://work.theindigobunting.com/Color-Factory-SF-Postcards

5.4 Exercise 4: Interaction of colors

5.3 Exercise 3: Interaction of values

To-Do After Class

See Assignments/ Week Six for homework