Even before we review my lecture slides on Digital Video Fundamentals, let’s re-visit for a few minutes the Sneak Peak ADAge report you were to review for homework last week. As a reminder, there were two other white papers you were to review for homework from our last week’s discussions, which are posted below again for your easy reference.
White papers are produced by Companies and they showcase date on different marketplace trends. In this case, the trend the white paper is showcasing is the increasing ad dollars being spent on targeted video ads on youtube versus traditional TV buying (commercials). These reports are a few years old now; the newer ones are for sale. But these reports show you how data on different marketplaces can inform creative decisions.
Note who the sponsor is of this white paper and so do keep in mind the data presented may be biased and look for other sources to confirm the trends discussed. So, take a look at the following white paper from Ad Age, this one is not sponsored by single company by by Crains, a business to business publisher.
We will watch part of this in class here and then you can review the rest of this webinar at home. You can see how integral a role the Film editor places in this process.
This lab class will be devoted to working on your video project and on working on your ePortfolios, including your logo history revisions and also revisions to your quote project. .
Watch this video to learn about how to work with WordPress
Then, the rest of the lab will be devoted to your working on your ePortfolio project or your video project and you can use whatever app you choose.
This course introduces students to core concepts in the graphic communications field including typography, color theory, design and production terminology, reproduction processes, file formats and substrates. During the semester, students will complete three pages of their own ePortfolio web site. Lectures will provide students with a historical perspective of the graphic communications field as well as discussing current practices and future trends.
Recent Comments