Class Info

  • Date: 05/03/2023
  • Meeting Info: P122 at 8 AM

Topic

Fundamentals of Digital Video

Review of File formats/Block Editor

Objectives

• Understand the basics interfaces common to video editing programs

• Become familiar with the vocabulary used in video production

• Select the app/program you plan on using for your Video project

• Think about how the narrative structure of a video and the elements that make it effective

Discussion/Lecture

Below is a slide show presentation of the Fundamentals of Digital Video.

TGDigitalVideoREV-1Download

16 Best Video Editing Apps–You can use one of these to do your video project.

https://adespresso.com/blog/best-video-editing-apps/

We will review together this excellent article on video editing from Adobe.

Even before we review my lecture slides on Digital Video Fundamentals, let’s re-visit for a few minutes the Sneak Peak ADAge report you were to review for homework last week. As a reminder, there were two other white papers you were to review for homework from our last week’s discussions, which are posted below again for your easy reference.

White papers are produced by Companies and they showcase date on different marketplace trends. In this case, the trend the white paper is showcasing is the increasing ad dollars being spent on targeted video ads on youtube versus traditional TV buying (commercials). These reports are a few years old now; the newer ones are for sale. But these reports show you how data on different marketplaces can inform creative decisions.

ZEFR White Paper

Note who the sponsor is of this white paper and so do keep in mind the data presented may be biased and look for other sources to confirm the trends discussed. So, take a look at the following white paper from Ad Age, this one is not sponsored by single company by by Crains, a business to business publisher.

 HispanicFactPack2017web

We will watch part of this in class here and then you can review the rest of this webinar at home. You can see how integral a role the Film editor places in this process.

A film editor’s bio: http://www.imdb.com/name/nm1178047

Let’s look at two more title sequence from Into the Spider Verse. How does this compare to the title credit videos we watched last week:

We will go over together your Video Project.

16 Best Video Editing Apps–You can use one of these to do your video project.

https://adespresso.com/blog/best-video-editing-apps/

Lab

This lab class will be devoted to working on your video project and on working on your ePortfolios, including your logo history revisions and also revisions to your quote project. .

Watch this video to learn about how to work with WordPress

Then, the rest of the lab will be devoted to your working on your ePortfolio project or your video project and you can use whatever app you choose.

To Do

See Assignments Week Thirteen