Contents
Due Date(s)
September 14th for the first draft of the Logo History, and the readings below. Some of you may have already written a bios for your profile on Openlab but if you did not, please do so and post them in your openlab profile. Also, post your answers to two Proust Questions on the discussion board for that and also your response to the Apple commercial on the discussion board. For the Dr. King Posts, we will be going over that in class next week but if you do wish to post in advance of class, the discussion board for that is available.
To Do/Written Work
Comment on the Apple Commercial Shown in class
See the Discussion board at:
Post your answers to 2 Questions on the Proust Questionnaire on our Discussion Board
If you like, comment on Dr. King’s speech and the Super Bowl Commercial that used part of it.
Logo Research
Please select a logo of a well-known company (NOT Apple or Nike or Starbucks or Mercedes -Benz or Addidas or Pepsi or Coke) that you find particularly effective and investigate the history of this logo. Use the Apple article we reviewed in class and your homework readings as a guide to how to write about a logo’s evolution. Questions addressed in your report should be:
• The story behind the logo–what it means and how it represents the company’s products/brand
• Who designed the logo, what the thought process was in developing it, whether it in influenced other logos since it was created and how the images that surround that logo in advertising are intended to complement it.
• Typeface and color changes should be noted and discussed. Ensure that you discuss each iteration of the logo as I want you as designers to pay attention to even minor shifts in typeface You should also note in your report where the logo is found–websites, print materials, products. and include photos of these in your report.
• You must have visuals of the logo to accompany your text. If the logo has evolved, show more than one visual depicting this evolution with captions below each image. Use the article about the husky logo as a good guide for all the elements you should include in your report.
• Be sure to provide at least 6 sources, in addition to the company’s site, for your information. You should also provide photo credits for all your images. Be sure to use your own words in your text––see the description of plagiarism in your Student Handbook. This report should be submitted to me on Blackboard in the dropbox provided. Drop box can be found in our Blackboard site.
This report should be 2-3 pages long.
Bio of Yourself
Your bio can address your background, your career interests, your hobbies, and what artists and creative work inspires you. For your bio, add answers to two of the Proust Questionnaire Questions. See the Vanity Fair link to the Questionnaire.
Please see the following sites from previous students in this class for examples of past bios that were effective :
https://openlab.citytech.cuny.edu/louisagarcia
https://openlab.citytech.cuny.edu/vsanchez-eportfolio/embed/#?secret=u4RWvm9N3sEdit
To Visit
Visit a Wall Mural by Sal LeWitt in NYC, scan it and post on our discussion board what you learned and what you thought of the mural in person in its setting.
To Read
The website below explains analog vs. digital technology very clearly and concisely:
https://www.explainthatstuff.com/analog-and-digital.html
Also, in your text Digital Foundations, read Chapter 1 The Metaphor of Graphic Applications and do the exercises
Please read the following articles on logo evolutions so you will have different models to guide you in your logo research report for source material.
• https://www.theverge.com/2021/1/8/22220574/gm-new-logo-electric-vehicle-brand-ces-2021
• https://medium.com/@thelogocreative/apple-logo-evolution-it-all-started-with-a-fruit-e976427f5292
• Land O Lakes Redesigns Packaging
• My Native American Father drew the Land O Lakes maiden; she was never a stereotype
• Land O Lakes Drops the Iconic Logo Of an Indigenous Woman From its Branding
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