My family frequents the liquor whenever there a celebration to have, and with my cultural background, there is always something to celebrate. This liquor store that I visited back in February is one that we frequent often, and though I’m not of drinking age I can give my opinion that I rather favor the shop. Upon entering the store, I was able to get help right away from the staff members at the cash register who then lead me to Trueman Haskell III who is the General Manager of Wine and Spirits Discount Warehouse. He was able to answer all my questions though there weren’t too many, and with me already knowing the store I only need info mostly on their wine section. Here are some pictures I was able to take of the wine choices they had, such as their red section that included Merlot, the white section where I found our recent study if Sauvignon Blanc, and of course, box wine.
As I went further into to the store near the back I found a refrigerator that I’m familiar with that holds the wine I see when I walk in. Trueman told me that where they keep most of the wines that don’t see, which is a way for them to move product that hasn’t done well on profit. This actually clarifies why whenever my brothers and I walk in there a note is on the door explaining some type of sale. Which we usually walk past, to be honest.
The wine that is refrigerated and may be resold
The box wine was something I’ve always heard of but, has never actually seen; it was later explained that there’s usually a pouch inside to hold the wine because I couldn’t figure out how something like that was possible.
Near the front of the store all the way to the left I found where another good part of their wines resides in regions rather than grape variety. From New York to Australia to Syrah there were many wines there waiting for the seals to be broken. By the end of my visit, I felt I had more than enough info and thanked Trueman for his help. Here are the questions I asked along with his answers in quotations.
What are some wines you desire to have in your shop?
“We have a little bit of everything. Wine is very diverse so we try to take it all in”
What are some struggles you have while in this location?
“There isn’t much to complain about. We’re right next to grocery store (ShopRite), so business is good.”
What are your best sellers/where do most of your profit go?
“Most of our wine profit goes to the less expensive names such as Yellow Tail, and Barefoot, which go for $10-$12.”
Do You make your own wine?
“No, I leave that for the pros”
Below I took a picture of some that caught my eye, I should warn you I know very little about wine and mostly just like liquor/alcohol for the pretty bottles.
Country- America Region- California Grape Variety- Cabernet Sauvignon Vintage- 2013 Producer- Down By Law
Country- New Zealand Region- Marlborough Grape Variety- Sauvignon Blanc Vintage- 2015 Producer- Starborough
It’s very impressive that you tackled such a large retail shop! From the photos, it seems like there are endless shelves and sections of wine. I’m glad you were able to see the boxed wines- I also had only heard of it but never saw it in person until recently. Also, after looking through some of our photos, I think the shop you chose has some of the nicest display shelves and most useful signage.
This is an expansive retail shop. Where is it? Profit margins do change with price categories and the greater the volume the greater profit is available.
I was actually able to get a business card from the GM and meant to give it to you. I thought we had to hand in a hard copy of this assignment, but if you still want it I’ll make sure to bring it to class tomorrow.