Author Archives: Rukiya Graham

Vineyard with Winery Visit

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Wine Beverage Analysis
By: Rukiya Graham

For this assignment, I had the opportunity to visit a vineyard with a winery.

The First Look: The Place:

The vineyard that I chose is Paumanok Vineyards located in Aquebogue, New York, on 1074 Main Road. This estate is roughly 127 acres.  In this vineyard, they grow a rather large variety of grapes, such as Chardonnay, Riesling, Chenin Blanc, Cabernet Sauvignon and many more. This vineyard is located in North Fork of Long Island American Viticultural Area (AVA), in New York. When pulling into the entrance of the Paumanok Vineyards the parking lot has gravel soil and as you begin walking up to this barn house style entrance and looking to the right side you can see the wooden style tasting room and towards the left you can see their grapevines and a patio deck that leads to their tasting room as well.  As soon as you walk inside of the barn the gift shop, bar and register are all located within the same proximity. Furthermore, this vineyard is so big and beautiful that it is capable of hosting weddings and other outdoor events.

My Outlook: The Experience:

Visiting Paumanok the wine tasting was very different from the one I experienced in Champagne, France. Within Paumanok I took the liberty to do the self-tour, instead of having a guide. I was able to walk the vineyards freely and take as many pictures, and seeing and smelling the grapes right on the vines as they grow, and see exactly what clusters are and how they separate each grape variety. What makes Paumanok Vineyards have great wines are the type of soil that is surrounding their AVA which is known as prevailing soil type. Also, the climate within the long island is considered Maritime climate. They keep their vines in very neat rows and they have a very careful pruning system. They make sure that they install the usage of cover crops between each and every row of vines.  Their viticulture practices are the usage of being sustainable. It was explained to me that the vintage distinction can be slightly different from a year to year basis depending on the season. The knowledge and willingness of the tasting room personnel were amazing. Erika expressed the knowledge and history of the vineyard as well as giving us a menu to look at for which wines are in a pre-fixe menu. It was roughly around thirty (30) dollars to taste six (6) glasses of wine. While getting the six wines of choice, she explained that majority of their white wines are held in their stainless steel tanks and their red wines are held/aged in oak barrels that are inert. Also depending on the grape, it would be hand or machine picked. They also sell one sparkling wine that is made from their Chenin blanc and Chardonnay. Visiting this vineyard and seeing the passion that each individual took to explain the process of how their viniculture is done and how they expressed their vinification techniques, without telling me to set an appointment shows their excellent customer service skills. Seeing these wonderful attributes make this vineyard a recommended choice.

View or their outdoor tasting room

view of some of the oak barrels they use to store their red wines

Retail Wine Analysis, by Rukiya Graham

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Retail Analysis

G&I WIne and Spirits Retail Store
The G&I Wine and Spirits Store located in Brooklyn NY on 48 Willoughby Street. This retailer provides numerous opportunities to achieve large profit margins, while the operations also put forward specific challenges. Furthermore, apart from the additional requirements faced by the liquor store, the owners also ensure that they pay attention to the inventory control, security and loss prevention, and age verification precautions. Below are some of the attributes of the wine liquor store:
Full inventory control
Even though G&I wine and spirits wine store is relatively small, it carries thousands of the SKUs in a numerous variety of kinds. This ranges from the individual bottles to the cans to the multi-packs, kegs and much more. According to Boardman (2014), the Point of Sale for the liquor store with the inventory tracking is designed for the different ranges of the products which are aligned with the integrated barcode scanning of the different UPCs with the fast precision and efficiency.  This assures the wine liquor store of up-to-date knowledge of the current and where it is located, the selling points and the urgent orders.
Sales Reports and Analysis
Based on the G&I Wine and Spirits retail store is backed up with the complete and precise inventory control. The Point of Sale for the retail shop has a system with the data that is required to offer detailed and accurate reporting of the sale of products.  This is shaped into different datasets such as broken down into the specific day, month and year the products were sold. The system also singles out the high-profit generators and the seasonal favorites. The store can also track the individual employee’s sales and the fast conversion rates.
Pure Liquid Wine & Spirits
Purchase order generation
The Pure Liquid Wine & Spirits is located in Manhattan, NY and is complemented the solid inventory control for the production of the purchase orders as the wines run low. The store also incorporates the type of functionality which allows the operators to manage the controlled system of the alcohol distribution industry efficiently. The store creates, sends and tracks the purchase orders in line with the management of the receipts of the deliveries and the related payments.
Age verification
The Pure Liquid Merchants Wine Liquor Store entails the age verification unit through the swapping of the purchasers’ driver’s licenses. This facilitates the compliance to the existing liquor laws. This prevents selling liquor to the minors and related tobacco products. This includes identification of the information manually that is fed into the system to assure that the customers are of legal age. This is done by employee training. A major weakness is the lack of the age verification technology which makes the store liable to face fines in case of a sting operation.
Loss prevention and surveillance
The Pure Liquid Wine & Spirits store has state of the art security details to prevent loss in case of break-ins and defaulting customers. The store has an advanced system that overlays the video surveillance to different stations with the generation of text data on customer receipts. This allows the managers to link the malicious activities from the station location. It also prevents the cases of disloyal customers.

Below are some pictures for both stores:

This wine is from Pure Liquid and it is from Bekka Valley, Lebanon it is a 2014 white wine

 

This is one of the few ways Pure Liquid showoff their popular wines. This is what they consider their “shelf talkers”, Most are red wines,

This wine is sold in G&I Wines and Spirits store, a product of Spain

Another wine from Spain from Pure Liquid. Red wine from the area called Ribera Del Duero and it is a 2015 bottle of wine.

A sparkling wine from Italy called cupcake.

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