On October 15,Monday afternoon, while I traveled through the streets of NOHO I stumbled upon a small wine store called Taste Wine Company. I decided to make my assignment based on this store since it was located in such high volume area. Upon entering the store I introduced my self to a young lady behind the register. I explained to her the purpose for my visitation and asked if I was able to speak to a manager. At the moment it seemed like the only manager who was available was busy, but she gladly accept my offer to ask her a few questions. My first question to her was; which wines did her customers showed most interested on and at which price points. She responded by mentioning some of the more common varieties of wines such as Malbec, Merlot, Carbernet franc, Sauvignon Blanc and so on. She said that when it came to a price point customers rarely went looking for the higher priced bottles, but never the less they were still available. She also mentioned that there was a demand for organic and American wines. American wines specifically from the Napa valley region of California. One of the other questions that I asked was, how do they promote new wines introduced to the store? She said that they send out emails to their regular customers, and post on their social media, and also host their wine of the week and display by the window where customers can easily see it. The store is only about three years young, so they are still making a name for themselves.

Walking around the store was very interesting, I got to see and recognize wines by their regions and grape variety. I also got to see wines from interesting regions such as South Africa and Austria. The most interesting to my self was reading tags of some of the organic labels and to find out where these practices are being performed. Organic wine does not only cover a small percentage of the wine industry, but instead it is practiced from Italy, to Oregon, to many other places.

Red wine from Italy

Sparkling Wine from Spain

Red wines from the Napa Valley, California

Red Carbernet Sauvignon from South Africa

ME, proving that i actually visited the store……