Hotel Brand

Download

Objective: Assemble and evaluate onsite and web-based information on a hotel brand.

 

Instruction

Step 1

Review and evaluate a hotel brand (Any local, state, national or international).

Step 2

  • Write a 1-page narrative that includes your critique of the brand and its website.
  • How well is the website designed?
  • How easy is it to find information?
  • Is the information relevant and updated?
  • Are there any social networking or blog links to the website?
  • Are there audio-visual resources (podcasts/pictures/videos) available on the website?
  • Any other important characteristics that you perceive to be important.

Step 3

Create a presentation (8-10 minutes) based on your findings.

Step 4

Once complete, upload your paper and PowerPoint under “Midterm Project” on Blackboard. 

 

Please read and review these very important writing format requirements:

All writings and assignments including citations, references and narratives must confirm to the APA writing style as per the guidelines listed under the APA Manual, 6th edition. Additionally, more information on the writing style can be found by visiting http://www.apastyle.org/