http://www.hospitalitynet.org/news/global/154000320/4071147.html
Photos, rooms and amenities description on the hotel’s website and the location represent the emotional side, responsible for almost 60% of traveler decision. There are 7 tips that will help turn the hotel website into a powerful sales tool. They are content is king, take care of your band, important things first, design for all devices, an image is worth a thousand bookings, encourage the action, and trust your partners. Specifically, I really agree with the tip number 5. I usually visit a hotel website first for hotel information before booking. Those professional, high quality and beautiful photos in the website homepage are always the first thing capture my attention. Sometime is just because one of a beautiful photo from the hotel website is attractive, I am willing to use my precious time exploring a website. However, hotel website should constantly updated and need to pay attention to those photos. In my opinion, those website photos can look better than they are really look like after using Photoshop or photos that are taken with special lenses that make the space look larger than they really are. Internet is an easy search tool. It is important that hotel websites be honest with all people.Hotels must be truthful and use right marketing materials and photos.
