I chose to make my ad about child labor. For this concept I wanted to show people what children have to go through. The little girl is perfect because it can resemble someones daughter,niece or little sister so the person viewing this ad can make people visualize a child they know having to work. This photo was perfect, the way the child is standing gives the impression of strictness. All I had yo do was have a strong headline. & i came up with “ready for my shift” its self explanatory