Project 01

Image via Woodward Academy

Working independently, each student researches, conceptualizes and develops an in-depth project across media channels.

Project Topic: Community & Civic Engagement

You’ll conduct exploratory research to examine this theme and establish how YOU fit. Are you an expert or an ally? Once this phase is completed, you will identify a topic you would like to focus on and then develop a conceptual plan that addresses a particular issue. 
Your project will consist of:

• A final presentation of your completed conceptual plan.
• Examples of your research will include: A process book, your break-out exercises, and readings. 
• A midterm presentation that will establish your research and concept direction.

Learning Outcomes

• Demonstrate the ability to develop a strategy based on independent research.
• Think critically and creatively to solve visual communication problems. Design and/or produce images and text that effectively communicate intended content.
• Identify, evaluate, and effectively respond to ethical issues as a citizen and a professional.
• Present and defend his or her work
• to a client.

Timeline

• Week 6 – Midterm Research Summary & Concept Pitch
• Week 11 – Final Concept Pitch

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Grading

Research, independent/ critical assessment, and presentation skills are all-encompassing parts of establishing a design solution. Therefore, grades will be determined as follows:

Criteria	Vaule
Research	12%
Concept	13%
Strategy	12%
Ideation (Sketches/ Mockups)	13%
Writing / Tone	10%
Design	20%
Verbal Prez	10%
Visual Prez	10%