To-Do Before Class

  • Review Homework from the last class (Week 03)

Topic

  • Secondary vs. Primary research.
  • Reviewing triangulation and user experience.
  • Make the research your own.
  • Expanding your audience.

Lecture

Homework

Reading:

  • Read Designers Manual
  • Chapter 2 
    • Marketing Research (p48-72)
  • Complete reading quiz: Week 04 Reading quiz

Project:

Continue to explore your topic.

  • Define your Audience. Let’s be more specific.
  • What are their Demographic AND psychographic data?
  • What ethnographic tactics can you use to learn more about your audience’s behaviors?
  • Explore an audience journey. Where are they in your topic, currently?
  • Where are your OPPORTUNITIES? (Can you fill what’s missing)
  • Share concept updates, in the next class.

NO CLASS NEXT WEEK, be prepped to share a 3 min update about you topic.

Breakout Activities

Work on the breakout activities list below to help build your design research and process.

  • 5 Whys
  • KWHL Tables
  • Triangulation
  • Demographic AND Psychographics DATA
  • User Experience Journey

This IS ALL part of your research process! and goes into your process book.

Bring a new statement to class.

I will tackle the topic of ___(WHAT?)___, because it will __ (WHY?)___, and help __(WHO?)___, by ___(CREATING THIS IMPACT or CHANGE)___.

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