Concept
GET, ENJOY and WIN!
The idea is that the clients who bought the Pandora bracelet “Nature Love” will enjoy a free trip from Forest Hills to our Pandora store located at Austin ST and participate to win one of our “Nature Love” charms.
STEPS:
- Buy the Pandora ” Nature Love” bracelet. (25% off)
- Show the bracelet to our Teddy driver located in Fores Hills. Then, will appear a scanned code.
- Enjoy the trip
- Arrive at the Store and participate to win one of our Pandora ” Nature Love” charms.
Mood Boards
Sketches and Story Board proposal
First Draft
Story Board
- OOD Campaign was promoted at Forest Hills Stadium during a concert.
- Mon and Daughter arrive at the Pandora Kiosk
- Scanning the code
- Enjoying the trip from Forest Hills to the Local Store at Austin St.
- Arrive at the store
- Asking about the Pandora giveaway!
Final Design OOD Campaign
