Category: Projects

Record Cover Layout Design

Project #2

Overview

Ask: Create an OOH advertising campaign targeted to Gen-Z New Yorkers using 1 of 5 defunct brands: Kodak, Blockbuster, Airwalk, MySpace, Tower Records, and Borders.

Learning Outcomes

1. Creative Brief (2.0)
2. Insights
3. Thumbnails/Sketches
4. Layout Design & Composition for OOH
5. Creating a Pitch Deck

Instructions

1. In teams of 2-3, develop the creative brief for one of the brands listed above. Conduct research, and gather insights and data to support your insight. 
2. You are responsible on working individually to craft and design your campaigns for OOH based off the briefs.

Due Date(s)

• Tuesday 10/17/2023

Deliverables:

Final Feedback

Project #1 Presentations are Next Week!

If you were unable to share your WIP in class last Tuesday please use this space to post your latest work in the comments.

Remember, feedback and how you incorporate it into your work is a part of the grading rubric.

Record Cover Layout Design

Project #1 Presentations are Next Week!

Any project submitted after Tuesday 9/19 will automatically drop a grade level. Submit work via Dropbox link or bring a USB. Grading rubric is also included in the Dropbox for context on what you will be evaluated on. Files must be saved using the format:

“FirstLast_Project1”.pdf or .key or .ppt 

Overview

Ask: Design a record cover for your favorite musician’s song (an EP). This includes a front, left inside, right inside, spine, back cover and optional center label. 

Learning Outcomes

1. Creative Brief
2. Mood boards
3. Thumbnails/Sketches
4. Layout Design & Composition
5. Comps

Instructions

1. Select a song from a musical artist that you follow. Use this song for inspiration to design a record cover EP (single of the song).
2. The record cover design must include Front/Back Cover, Inside Left, Inside Right, Vinyl and an optional Center Label.

Due Date(s)

• Tuesday 09/19/2023

Resources

• Vinyl Cover Design – A Practical Guide

Deliverables & Inspiration