TL;DR:
- What is an Insight?
- How to Uncover an Insight
- Creative Brief (2.0) Feedback
- Project #2
Class Info
- Date: Tuesday 09/26/2023
- Meeting Info: P-112 11:30-2:00PM EST
- Topic: What is an Insight?
- Activities: Examples of campaigns and insights, crafting your insight for Project #2
- Lab Due Date: 09/28/2023
To-Do Before Class
- Share your Get/Who/To/By for Project #2
Topics
- Insights for Advertising Campaigns
Insights serve as the foundation for creative strategies and can be the difference between an advertisement that resonates with its target audience and one that doesn’t.
- An insight is the creative building blocks for an advertising campaign.
- Let’s try to uncover the insight behind the below 2023 Tinder campaign:
- Let’s look into some of the research done before arriving at the insight:
- Here’s an example to what the insight could have been for the campaign:
-
- Let’s take a look at another example:
- The campaign insight could have looked something like this:
- How to Uncover an Insight
-
- As a designer, being an active observer of culture makes you inherently more efficient at arriving to design decisions and art direction for a creative brief.
- Click Here to view Project #2 Details
- Think of other ways you can incorporate the visuals for the optional deliverables for Project #2, here are some examples below.
Objectives
- Complete the Get/Who/To/By framework for Project #2: we are going to team up in groups of 2-3. We are going to work on creating the brief in teams, developing insights, and research.
Assignment for Next Class
-
Come prepared with your updated Get/Who/To/By
- Be prepared to share your WIP insights. Make sure to keep it to 1-2 lines.
Recent Comments