Category: Course Activities (Page 3 of 12)

TL;DR:

• Logo Designs (to stand out)
• Feedback
• Mockup (Beta) Illustrator Lab *updated to Custom Type tools on Illustrator

Class Info

• Date: Tuesday 11/28/2023
• Meeting Info: P-112
• Assignment: 12/01/23

To-Do Before Class

• Logo Sketches
• Brand Name

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• Hey Studio in Barcelona: link here
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• Going through 100+ variations of a logo in a sketch will help you push through all of the obvious or ‘bad’ ideas
• A great resource for mockups:
• Check out this video for the Mockup Beta tool in Illustrator: https://www.youtube.com/watch?v=t9Xa7rw-slw

TL;DR:

• Disruptor Branding
• Feedback
• Brand Strategy (SWOT)

Class Info

• Date: Tuesday 11/21/2023
• Meeting Info: P-112
• Assignment: 11/28/23

To-Do Before Class

• Bring your brands UVP
• Working brand mission
• Color Palette and Typography
• SWOT Brand

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• Sometimes disruptor brands lean more into traditional cues of their category. In a way they are saying, our product is different enough that it can speak for itself.
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• You were all able to distinguish what made the traditional brand different from the disruptor:
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• Create your version of the board below using brands that fall into your projects category:
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TL;DR:

• Disruptor Brands
• UVP’s & Brand Missions
• Project #4

Class Info

• Date: Friday 11/17/2023
• Meeting Info: P-112
• Assignment: 11/21/23

To-Do Before Class

• Research and identify your brands UVP
• Working brand mission and target audience
• Project #4

We’re almost there, we have one project left before wrapping up the semester.

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• Give yourself a pat on the back. You’ve already learned so much of the fundamental aspects of an advertising campaign and design:
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• Here’s a quick video that explains how disruptor brands work:
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• Disruptor brands also disrupt traditional forms of marketing. Instead of a class TV ad they might opt for a digital first campaign.
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• Red Antler creates branding for disruptor brands. Take a look at how this branding compares to the more established brands within the category.
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• Similar to an ad campaign, identifying a UVP requires uncovering a human truth or unspoken tension.
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