Category: Class Agendas (Page 9 of 10)

TL;DR:

• Refining Your Sketches 
• Share & Feedback
• Refine Sketches – Select Top 3 for Next Class
  

Class Info

• Date: Tuesday 09/05/2023

• Meeting Info: P-112 11:30-2:00PM EST
• Topic: Refining Your Sketches
• Activities: Talk us through your sketches and answer the following: Share your top 3 thumbnails, any offline inspiration? Do you feel like you’ve explored every angle? Any setbacks? Which one most excites you, why?
• Due Dates: 09/08/2023

To-Do Before Class

• Create 9+ sketches for your record cover
• Start thinking about the user journey (how someone might interact with the record). 

Topics

• Refining Your Sketches
  We talked about mood boards, now let’s dive into thumbnails. In the industry thumbnails are often referred to as “roughs, comps, scamps, tissues, or sketches”. 
  
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• Conceptual Design Exercise Ad Breakdowns: Google Home (Superbowl 2017), Apple iPod,
  Amazon Logo
  
  
• From Good to Great:
  The role of refining your sketches serves a few purposes in the creative process (and when working on a creative team, client or with production vendors)
  
  
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Objectives

• Learn how to talk us through the story of your design process: go into the process of how you arrived at the sketch, what were some outside influences, and what other territories you explored before landing on your top 3 choices.?

Assignment for Next Class

1. Bring your top 3 sketches (close to the final anticipated design for your record cover)

2. Begin to incorporate the sketch as a whole: back cover, left inside, right inside, vinyl (optional center label)
   

   

Resources:

• Some font inspiration: https://youworkforthem.com also highly recommend leveraging Adobe Typekit 
• Find the perfect color palette for your design: https://coolors.co/
• Want to see your album cover come to life? Here is a resource to custom print your jacket. 

TL;DR:

• Creative Brief and Mood Board Presentations & Feedback
• Thumbnails in the ‘Sketch’ phase
• Creative Techniques for Focus
  

Class Info

• Date: Friday 09/01/2023

• Meeting Info: P-112 11:30-2:00PM EST
• Topic: Thumbnails
• Activities: Review Creative Briefs and Mood boards; start to sketch thumbnails based on mood board
• Due Dates: 09/05/2023

To-Do Before Class

• Finalize your Get/To/By brief for Project #1
• Create a mood board based on your Get/To/By

Topics

• Conceptual Design Exercise
  
• Visualizing an Idea
  We talked about mood boards, now let’s dive into thumbnails. In the industry thumbnails are often referred to as “roughs, comps, scamps, tissues, or sketches”. 
  
  
  
• From Good to Great:
  Taking an idea from good to great requires exploring all angles of your initial ideas. Thumbnails is a great way to explore an idea visually. Remember, we’re still in the discovery phase of an idea. A sketch or thumbnail is meant to be an open conversation (typically with a client, but in this case with yourself and the idea: have I explored every angle of this idea? has this idea been done before? what’s a new way to visually represent this idea?)
  
  
• Focus Techniques:
  The average attention span we face is 65 seconds. As creatives, focus and time can be one of our biggest assets.  One of the popular focus methods creatives use is the Pomodoro Technique, Body Doubling, “Being Bored”. 
  
• Lab
  

Objectives

• Visualizing an Idea:  the sketch phase, the importance of mood boards and thumbnails
• From Good to Great: taking a mediocre idea to the next level through sketches
• Create 9 thumbnails based off of your creative brief

Assignment for Next Class

1. Create 9 thumbnails based on your creative brief.
2. Find 1-3 pieces of ‘offline’ inspiration you can use for your sketches

TL;DR:

• Conceptual design exercises, what does it mean for design in advertising? Project #1 breakdown, the creative brief 1.0. Record design examples using the Get/To/By framework. 
• Develop the creative brief using the Get/To/By model.
• Start creating a mood board based off on your creative brief.

Class Info

• Date: Tuesday 08/29/2023

• Meeting Info: P-112 11:30-2:00PM EST
• Topic: Creative Brief & Mood board
• Activities: Creative Brief for Project #1 start developing mood board to present for next class.
• Due Dates: 08/31/2023

To-Do Before Class

• Select a song to design for Project #1 (designing a record cover). Write down or sketch associations that come to mind when you listen to the song.
• If you weren’t able to login to your desktop Mac visit the Welcome Center. 

Topics

• Conceptual Design
  
  
• Creative Brief (1.0)
  
  
  
• Sample Creative Brief for a Record Cover
  

• Mood Boards
  
  

• Sample Mood Boards
  
  

Objectives

• Taking an idea to the sketch phase: discovery and exploration through creative briefs and mood boards
• Write a creative brief for Project #1
• Start a mood board from your brief, be prepared to present for next class 08/31/2023

Resources

Templates for Mood boards: Photoshop or Keynote

*Feel free to use Illustrator or any other design program. Design for 16:9 to present (1920×1080 px). 

Assignment for Next Class

1. Complete your creative brief using the “Get/To/By” framework
2. Create a mood board based on your creative brief.