Category: Class Agendas (Page 8 of 10)

TL;DR:

• What is an Insight?
• How to Uncover an Insight
• Creative Brief (2.0) Feedback
• Project #2

Class Info

• Date: Tuesday 09/26/2023

• Meeting Info: P-112 11:30-2:00PM EST
• Topic: What is an Insight?
• Activities: Examples of campaigns and insights, crafting your insight for Project #2
• Lab Due Date: 09/28/2023

To-Do Before Class

• Share your Get/Who/To/By for Project #2

Topics

• Insights for Advertising Campaigns
  Insights serve as the foundation for creative strategies and can be the difference between an advertisement that resonates with its target audience and one that doesn’t.
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• An insight is the creative building blocks for an advertising campaign.
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• Let’s try to uncover the insight behind the below 2023 Tinder campaign:
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• Let’s look into some of the research done before arriving at the insight:
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• Here’s an example to what the insight could have been for the campaign:
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• Let’s take a look at another example:
  
• The campaign insight could have looked something like this:
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• How to Uncover an Insight
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• As a designer, being an active observer of culture makes you inherently more efficient at arriving to design decisions and art direction for a creative brief.
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• Click Here to view Project #2 Details
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• Think of other ways you can incorporate the visuals for the optional deliverables for Project #2, here are some examples below.
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Objectives

• Complete the Get/Who/To/By framework for Project #2: we are going to team up in groups of 2-3. We are going to work on creating the brief in teams, developing insights, and research.

Assignment for Next Class

1. Come prepared with your updated Get/Who/To/By

2. Be prepared to share your WIP insights. Make sure to keep it to 1-2 lines.

TL;DR:

• Graphic Design vs Advertising Design
• The Advertising Campaign
• Creative Brief (2.0)
• Project #2

Class Info

• Date: Friday 09/22/2023

• Meeting Info: P-112 11:30-2:00PM EST
• Topic: What is an advertising campaign?
• Activities: A brief history of advertising, breaking down the process, case study for Cannes Grab Prix winner British Airways
• Lab Due Date: 09/26/2023

To-Do Before Class

• Complete presentations for Project #1

Topics

• Graphic Design & Advertising Design
  Both advertising and graphic design aim to communicate a message effectively and persuasively. One decides its visual representation and delivery. One crafts the strategy and the message; Neither can exist without the other. The most compelling advertisements are those where strategy and design intertwine seamlessly.
  
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• The iceberg illustrates how the only thing the consumer gets to see is the execution. The bigger thinking lies below the surface (from  The Advertising Concept Book by Pete Barry
  
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• What makes an advertising campaign? 
  
• Let’s look into a Grand Prix-winning advertising campaign (click here for casestudy)
  
• The Creative Brief: here is a model that most agencies follow when developing a creative brief. The format in which it is presented does not always clearly state the “Get/Who/To/By” but works in a similar framework.
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• Let’s break down the British Airways campaign using this model:
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• Click Here to view Project #2 Details

Objectives

• Complete the Get/Who/To/By framework for Project #2: we are going to team up in groups of 2-3. We are going to work on creating the brief in teams, developing insights, and research.

Assignment for Next Class

1. Come prepared with your team and brand choice. Talk through initial thoughts around your Get/Who/To/By
   

   

TL;DR:

• From Sketch to Prototype
• Share & Feedback
• Setting Up Your Photoshop Workspace

Class Info

• Date: Friday 09/08/2023

• Meeting Info: P-112 11:30-2:00PM EST
• Topic: From Sketch to Prototype
• Activities: Talk us through your final sketches for Project #1. Feedback and bringing your designs into Photoshop.
• Due Dates: 09/12/2023

To-Do Before Class

• Begin digitizing sketches to Photoshop #1

Topics

• From Sketch to Prototype
  Prototypes are a midpoint between a static sketch and a fully functional design.
  
  
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• Role of Prototyping: Prototyping helps us to test and refine the design, receive more accurate feedback, and save time.
  
  
• Lo-Fi and Hi-Fi Prototypes:
  Low-fidelity prototypes are often hand-drawn or digital sketches. Serves as a visual representation to get the design’s basic structure. High-fidelity prototypes are detailed, interactive, and close to the final product. In UX prototyping, this may include interactive components or animations.
  
  
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Objectives

• Taking final sketches to Photoshop: organize your digital workspace.

Assignment for Next Class

1. Continue digitizing sketch for your record prototype.
   

   Leverage layers and/or artboards to create multiple versions of the design as needed.

   Upload designs to Dropbox or bring a drive to connect to share.

   Be prepared for sharing + feedback for next class.

   

Resources:

• Fonts: http://dafont.com, http://fonts.google.com, https://fonts.adobe.com/
• Images: http://vecteezy.com, http://unsplash.com, http://pixels.com, http://creativecommons.org