TL;DR:

  • Creative Brief and Mood Board Presentations & Feedback
  • Thumbnails in the ‘Sketch’ phase
  • Creative Techniques for Focus

Class Info

  • Date: Friday 09/01/2023

  • Meeting Info: P-112 11:30-2:00PM EST
  • Topic: Thumbnails
  • Activities: Review Creative Briefs and Mood boards; start to sketch thumbnails based on mood board
  • Due Dates: 09/05/2023

To-Do Before Class

  • Finalize your Get/To/By brief for Project #1
  • Create a mood board based on your Get/To/By

Topics

  • Conceptual Design Exercise
  • Visualizing an Idea
    We talked about mood boards, now let’s dive into thumbnails. In the industry thumbnails are often referred to as “roughs, comps, scamps, tissues, or sketches”. 


  • From Good to Great:
    Taking an idea from good to great requires exploring all angles of your initial ideas. Thumbnails is a great way to explore an idea visually. Remember, we’re still in the discovery phase of an idea. A sketch or thumbnail is meant to be an open conversation (typically with a client, but in this case with yourself and the idea: have I explored every angle of this idea? has this idea been done before? what’s a new way to visually represent this idea?)

  • Focus Techniques:
    The average attention span we face is 65 seconds. As creatives, focus and time can be one of our biggest assets.  One of the popular focus methods creatives use is the Pomodoro Technique, Body Doubling, “Being Bored”. 
  • Lab


Objectives

  • Visualizing an Idea:  the sketch phase, the importance of mood boards and thumbnails
  • From Good to Great: taking a mediocre idea to the next level through sketches
  • Create 9 thumbnails based off of your creative brief

 

Assignment for Next Class

  1. Create 9 thumbnails based on your creative brief.
  2. Find 1-3 pieces of ‘offline’ inspiration you can use for your sketches