TL;DR:

  • Disruptor Brands
  • UVP’s & Brand Missions
  • Project #4

 

Class Info

  • Date: Friday 11/17/2023
  • Meeting Info: P-112
  • Assignment: 11/21/23

To-Do Before Class

  • Research and identify your brands UVP
  • Working brand mission and target audience
  • Project #4

 

We’re almost there, we have one project left before wrapping up the semester.

  • Give yourself a pat on the back. You’ve already learned so much of the fundamental aspects of an advertising campaign and design:
  • Here’s a quick video that explains how disruptor brands work:
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  • Disruptor brands also disrupt traditional forms of marketing. Instead of a class TV ad they might opt for a digital first campaign.
  • Red Antler creates branding for disruptor brands. Take a look at how this branding compares to the more established brands within the category.
  • Similar to an ad campaign, identifying a UVP requires uncovering a human truth or unspoken tension.