TL;DR:

  • Disruptor Branding
  • Feedback
  • Brand Strategy (SWOT)

 

Class Info

  • Date: Tuesday 11/21/2023
  • Meeting Info: P-112
  • Assignment: 11/28/23

To-Do Before Class

  • Bring your brands UVP
  • Working brand mission
  • Color Palette and Typography
  • SWOT Brand

 

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  • Sometimes disruptor brands lean more into traditional cues of their category. In a way they are saying, our product is different enough that it can speak for itself.
  • You were all able to distinguish what made the traditional brand different from the disruptor:
  • Create your version of the board below using brands that fall into your projects category: