TL;DR:
- Disruptor Brands
- UVP’s & Brand Missions
- Project #4
Class Info
- Date: Friday 11/17/2023
- Meeting Info: P-112
- Assignment: 11/21/23
To-Do Before Class
- Research and identify your brands UVP
- Working brand mission and target audience
- Project #4
We’re almost there, we have one project left before wrapping up the semester.
- Give yourself a pat on the back. You’ve already learned so much of the fundamental aspects of an advertising campaign and design:
- Here’s a quick video that explains how disruptor brands work:
- Disruptor brands also disrupt traditional forms of marketing. Instead of a class TV ad they might opt for a digital first campaign.
- Red Antler creates branding for disruptor brands. Take a look at how this branding compares to the more established brands within the category.
- Similar to an ad campaign, identifying a UVP requires uncovering a human truth or unspoken tension.
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