TL;DR:

  • Recap | Design Principles in Advertising
  • Case study: Spotify
  • Taglines and Headlines Feedback
  • Project #2 Reminder: 10/17/2023 Final Projects Due
  • No classes next Tuesday 10/10/2023

Class Info

  • Date: Friday 10/06/2023
  • Meeting Info: P-112
  • Topic: Design Principles in Advertising
  • Activities: Finalize Tagline and Headlines, begin mood boards and thumbnail sketches
  • Lab Due Date: 10/13/2023

To-Do Before Class

  • Finalize Headlines and Taglines for Project #2

Topics

  • Let’s take a look at the following Spotify OOH campaign: (click video to view casestudy)

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  • Click here for a deep dive into the psychology of each color
  • Brand Exercise: can you spot the brand on just color and font alone?
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  • Let’s take a look at how composition affects how we read this poster:
  • Casper had the unique opportunity to leverage illustrator Tomi Umi style across multiple campaigns:
  • Photography style guides allow for multiple photographers to shoot in the same tone and style as the brand or campaign, example here: Vice City Guides

Assignment for Next Class 10/13:

  1. Select 1 Tagline and 3-4 Headlines as Needed (per deliverable) (Group)

  2. Select top 3 thumbnails for ad visuals (Individual)

  3. Create campaign mood board (Group or Individual)