TL;DR:
- Recap | Copywriting Elements in Advertising: Headlines, Taglines, Call to Actions
- Case study: Casper
- Insight Feedback
Contents
Class Info
- Date: Tuesday 10/03/2023
- Meeting Info: P-112
- Topic: Recap Copywriting in Advertising & Insights Feedback
- Activities: Individually write 12 Headlines/Taglines for Project #2
- Lab Due Date: 10/07/2023
To-Do Before Class
- Finalize Insight, begin writing Headlines and Taglines for Project #2
Topics
- Recap: Copywriting in Advertising
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- Let’s breakdown this Casper campaign:
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- The tension Casper was breaking for the market was disruptive of the mattress industry: from the consumer experience shopping for a mattress to the universal benefit of a mattress you can try for 90 days. The creative team created a campaign that spoke exactly to this:
- Here’s a link to the agency that created this campaign: Red Antler
Assignment for Next Class 10/06:
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Select top 3 headlines and top 3 taglines to work with
- Begin working on thumbnails
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