TL;DR:

  • What is an Insight?
  • How to Uncover an Insight
  • Creative Brief (2.0) Feedback
  • Project #2

Class Info

  • Date: Tuesday 09/26/2023

  • Meeting Info: P-112 11:30-2:00PM EST
  • Topic: What is an Insight?
  • Activities: Examples of campaigns and insights, crafting your insight for Project #2
  • Lab Due Date: 09/28/2023

To-Do Before Class

  • Share your Get/Who/To/By for Project #2

Topics

  • Insights for Advertising Campaigns
    Insights serve as the foundation for creative strategies and can be the difference between an advertisement that resonates with its target audience and one that doesn’t.
  • An insight is the creative building blocks for an advertising campaign.

  • Let’s try to uncover the insight behind the below 2023 Tinder campaign:
  • Let’s look into some of the research done before arriving at the insight:
  • Here’s an example to what the insight could have been for the campaign:
  •   
  • Let’s take a look at another example:
  • The campaign insight could have looked something like this:
  • How to Uncover an Insight
  •    
  • As a designer, being an active observer of culture makes you inherently more efficient at arriving to design decisions and art direction for a creative brief.
  • Click Here to view Project #2 Details
  • Think of other ways you can incorporate the visuals for the optional deliverables for Project #2, here are some examples below.


Objectives

  • Complete the Get/Who/To/By framework for Project #2: we are going to team up in groups of 2-3. We are going to work on creating the brief in teams, developing insights, and research.

Assignment for Next Class

  1. Come prepared with your updated Get/Who/To/By

  2. Be prepared to share your WIP insights. Make sure to keep it to 1-2 lines.