Record Cover Layout Design

Project #2

Overview

Ask: Create an OOH advertising campaign targeted to Gen-Z New Yorkers using 1 of 5 defunct brands: Kodak, Blockbuster, Airwalk, MySpace, Tower Records, and Borders.

Learning Outcomes

  1. Creative Brief (2.0)
  2. Insights
  3. Thumbnails/Sketches
  4. Layout Design & Composition for OOH
  5. Creating a Pitch Deck

Instructions

  1. In teams of 2-3, develop the creative brief for one of the brands listed above. Conduct research, and gather insights and data to support your insight. 
  2. You are responsible on working individually to craft and design your campaigns for OOH based off the briefs.

Due Date(s)

  • Tuesday 10/17/2023

Deliverables:

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