TL;DR:

  • Conceptual design exercises, what does it mean for design in advertising? Project #1 breakdown, the creative brief 1.0. Record design examples using the Get/To/By framework. 
  • Develop the creative brief using the Get/To/By model.
  • Start creating a mood board based off on your creative brief.

Class Info

  • Date: Tuesday 08/29/2023

  • Meeting Info: P-112 11:30-2:00PM EST
  • Topic: Creative Brief & Mood board
  • Activities: Creative Brief for Project #1 start developing mood board to present for next class.
  • Due Dates: 08/31/2023

To-Do Before Class

  • Select a song to design for Project #1 (designing a record cover). Write down or sketch associations that come to mind when you listen to the song.
  • If you weren’t able to login to your desktop Mac visit the Welcome Center. 

Topics

  • Conceptual Design

  • Creative Brief (1.0)


  • Sample Creative Brief for a Record Cover

 

  • Mood Boards

  • Sample Mood Boards


Objectives

  • Taking an idea to the sketch phase: discovery and exploration through creative briefs and mood boards
  • Write a creative brief for Project #1
  • Start a mood board from your brief, be prepared to present for next class 08/31/2023

Resources

Templates for Mood boards: Photoshop or Keynote

*Feel free to use Illustrator or any other design program. Design for 16:9 to present (1920×1080 px). 

Assignment for Next Class

  1. Complete your creative brief using the “Get/To/By” framework
  2. Create a mood board based on your creative brief.