During my HAUS Incubator Internship, I coordinated logistics for multiple fashion brands, ensuring that each event and showroom experience reflected the brand’s unique vision, especially during Fashion Week. I designed and executed targeted email and mail campaigns using platforms like Joor and Sendy, effectively driving attendance and increasing the visibility of showroom events globally. Part of my responsibilities also required being present at the various events they hosted to promote the showroom, where I could network. My role also involved managing PR efforts for client brands, where I cultivated relationships with media outlets to enhance brand exposure. Additionally, I curated and published engaging Instagram content, which significantly boosted follower engagement and elevated brand recognition. These experiences honed my strategic planning, digital marketing, and public relations skills within the fast-paced fashion industry. I learned to adapt to the distinct needs of each brand while delivering impactful results. The internship deepened my understanding of amplifying brand presence in highly competitive markets.
