During my internship at the clothing brand EASTEAM, I provided executive-level support to the Creative Director by managing critical communications, preparing professional sales reports, and conducting strategic branding research to outshine competitors. I was key in coordinating high-profile fashion events, including those during Fashion Week, by overseeing model preparation, event logistics, and photoshoots while collaborating with photographers and models for impactful campaigns. My efforts in enhancing brand visibility included crafting tailored content strategies for social media, which aligned with the brand’s philosophy and successfully boosted views and audience interactions. I spearheaded public relations collaborations with prominent models and influencers, negotiating partnerships and creating campaigns that significantly increased audience engagement. Additionally, I administrated processes by organizing files, updating the reach-out sheet, and supporting executive-level communications. These experiences allowed me to blend creativity and strategy while ensuring smooth operational efficiency. My role contributed to EASTEAM’s brand awareness and market positioning growth.
