Tag: Richard Rohoman (Page 2 of 2)

Culture jamming is the practice of disrupting the mundane nature of everyday life and the status quo with surprising, often comical, or satirical acts or artworks. It presents a variety of interesting communication strategies that play with the branded images and icons of consumer culture to make consumers aware of surrounding problems and diverse cultural experiences that warrant their attention. Which focused on the power of mass media and advertising to shape and direct our norms, values, expectations, and behavior through unconscious and subconscious tactics. Its aims were also to make producers aware of “a new sense of cultural responsibility, based on the recognition that the objects that surround them mold men.” Designers have a responsibility for the content that they produce. Designers’ goal is promoting the corporate culture that they represent and bring awareness to the consumer of these products. The logic of culture jamming is to convert easily identifiable images into larger questions about such matters as corporate responsibility, the “true” environmental and human costs of consumption, or the private corporate uses of the “public” airwaves. By being more aware of our surroundings, we can be more creative in our design process as designers. Designers’ job is to let the consumer know about corporate America and the products that they produce for consumer consumption. I think information is key in the mainstream of opinions that we form into new ideas of creativity.

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For me, diversity in design is important because having a wide variety of perspectives at the table throughout the design process allows us to design more inclusive experiences for a broader audience. As designers, how do we ensure a diverse group of colleagues that will constantly surround us, and organically, challenge our assumptions about the very little we know about the world? If you are creating presentations, reports, or other materials to help you communicate inside your organization, taking diversity, inclusion and equity into account can help you better express care and concern for all teammates and increase trust, collaboration and even innovation. For me, diversity in design means diversity of experience, perspective, and creativity—otherwise known as diversity of thought—and multiple factors, including race, ethnicity, gender, age, sexual identity, ability/disability, can shape these. By being more aware of our environment, we can be more inclusive in our surroundings and how we treat each other. Overall, diversity and inclusion in design can encourage greater understanding between different user groups, contributing to a better experience for everyone. Design is a powerful tool that has both empowered and destroyed communities. By gaining insight into our culture’s values, we are more able to understand how they perceive certain design elements (e.g., colors, symbols). There are many cultural dimensions that influence these perceptions, which influence our decision-making as well.

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