Reading Response 1 – MD

• What distinguishes the field, or fields, of design from other creative occupations?

The design field is about communication, function, and aesthetics. Designers seek to communicate and attract the audience to the product that they are advertising. The utilization of various colors, type, shapes, etc… creates a diverse field of creativity, mental flexibility, and visual language. The connection between designer and client has to be strong and with the popularization of technology tools, templates and other resources were made for clients.

• What role does technology play in shaping design

The development/use of technology has brought about a radical change in the design field and has become the foundation of our work in modern society. It has made the job of designing much easier especially with the tools provided, allowing more complex designs and also establishing a better and easier link of communication between artist/designer and client. As stated in Page 10, “As a result of technology, content generation by individuals has never been easier.”

• According to this author, what role should design play in society?

Design should play a role of neutrality instead of emotion. As of the early 1900s avant-garde artists disliked the old art world, seeing it as a corruption to society, shamefully elitist and ego driven.Rather they preferred the ideal of objectivity instead of subjectivity and as graphic design advanced towards a technology driven future that’s what should happened.