How do images hold and convey meaning?

Images can hold and convey meaning by the overall aspect of the composition of the design. Images have 3 messages that help to hold and convey their meaning. You have the linguistics message, the coded message, and the non-coded message. Each holds an aspect when conveying the message. First, you see the caption, the copy, or the title, which is the linguistic message. It tells you what the product is about. Second, you have a coded message, which is a symbolic or connotative message. Which tells gives an insight into what the scene represents, what is being signified, and the cultural code based on the colors of the poster. What type of company it is and what nationality? The proximity of the items placed on the poster. The third is the non-coded message, which is the literal or denoted message. When you look at a poster, the items in it are the signifiers and that helps you to understand what is being signified. It gives you a realism that the scene is more natural. There must be a channel of communication within the pattern of light and shade fixed in the image. In a communication process, they used the poster as a medium of persuasion as it controls the emotions of the viewer.

 

What are they trying to say?

What do you want your readers to get from looking at your images? Your images must convey mood, meaning, and emphasis. They are trying to give the literal meaning of the message. What type of product it is? Is it healthy for consumption? Who makes it?

 

How do they persuade and influence us?

By interpreting the image when we look at it, we can get a visual meaning of what the message is within the image. The visual message easily grabs people’s attention and effectively affects their emotions. With these benefits in mind, many people use visual images as persuasive tools to influence their viewers.

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