Warde, Beatrice. The Crystal Goblet, or Why Printing Should Be Invisible Princeton Architectural Press, 2009. Pages 39-43., Kepes, György. Language of Vision: Painting, Photography, Advertising-Design, Paul Theobald, 1949. Pages 200-221

  •  Select a design or design object created after 1971 in which the influence of the theories considered thus far can be seen.
  •  Begin with a brief description of the object, the designer who created it, and the historical circumstances under which it was made.
  • Your goal is to provide a critical examination, not an account of historical details.

 

The poster I chose was a collaboration between two famous graphic designers, Thijs Biersteker and David Carson together making “Mind over Matter”. The driving ideology behind the making of the work was that when an audience keep a calm, meditative state of mind the world stays in balance, but when one person loses focus the planet spurs out of control into a collage of waste explosions, pollution clouds and floods. The poster Mind over Matter expands on this. This piece of work explores how people can overcome any obstacle and challenges by focusing on one thing at a time. The artwork has a black background that takes most of the screen except for the middle which consists of light green and blue also having two black figures standing in the middle. The main words “mind over matteR”. What’s so interesting about the typeface is how “mind” is quite literally placed over “matter”, providing a literal sense to the phrase. The “R” in “matteR” is also capitalized while the other letters are lowercase. This poster uses typography in unique manner making it more interactive.

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