Reading Response 2 CCV

Warde, Beatrice. The Crystal Goblet, or Why Printing Should Be Invisible Princeton Architectural Press, 2009. Pages 39-43., Kepes, György. Language of Vision: Painting, Photography, Advertising-Design, Paul Theobald, 1949. Pages 200-221

•  Select a design or design object created after 1971 in which the influence of the theories considered thus far can be seen.
•  Begin with a brief description of the object, the designer who created it, and the historical circumstances under which it was made.
• Your goal is to provide a critical examination, not an account of historical details.

A design I would like to talk about is a postcard created by Experimental Jetset called “De Theatercompagnie Postcard”. It was created in 2006 and has a couple of appealing aspects. This object was mostly based on a phrase said in a play. The poster says “You know I love you, I love you with all my heart”. According to the creator of the poster, two quotes from the play were taken which is why there are two posters. The idea was to make it seem like there was a dialogue being said with these posters. I believe that it’s creative because it makes the poster engaging and interesting. Apart from that, the color palette used makes the poster stand out in public. Using the colors blue and red makes the poster have contrast which doesn’t make the poster non readable. It is a type of poster that will have you looking back at it while you pass by it. There isn’t too much going on in the poster which is an aspect that many posters should have. Most of the time “less is more” which is definitely what this poster has. The size of the typeface is just the right size to be legible and readable from a distance.