Armstrong, Helen. “Introduction: Revisiting the Avant-Garde” Graphic Design Theory: Readings From the Field, Princeton Architectural Press, 2009. Pages 9-15.
- What role does technology play in shaping design?
Designers play such a big role in society since they have the most powerful tools at their disposal to create and alter the things we interact with on a daily basis. We can see how the author talks about the way technology is changing the relationship between the producer and the consumer. by enabling designers to design, produce and distribute their content at a massive rate. Technology has opened a huge door and given so much freedom to designers to use tech to express themselves and make the impossible possible. It gives them access to publicly make something go viral in minutes before that was far from possible until technology arrived at the designers’ fingertips.
the author says, “Already designers increasingly create tools, templates, and resources for their clients and other users to implement.” Here we see the things that designers do to make other people’s lives easier. this is one of the many reasons but a major one that distinguishes the field of design from any other creative occupation. Designers work to create solutions or services to better assist the clients with their needs. We have to stop, think, and analyze what the client needs and then continue and develop and test possible solutions.
- What are the most urgent problems facing designers today?
Today some graphic designers continue to champion ideals of neutrality and objectivity that were essential to the early formation of their field. Nowadays graphic designers must take note and consciously position themselves within the prosumer culture or run the risk of being creatively sidelined by it.
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Excellent response. Can you synthesize these thoughts?