Agenda October 20

Leave a reply

This agenda provides a detailed outline to give a clear vision of the day’s class.

Class Info: week 8, class 10

Date: Wednesday, October 20
Category: poster

Goal: Influence
Objective: Direct your audience’s attention

To-Do: before class

    • Pin your homework to the wall
    • Prepare to describe the transitions made from one size to another

Entry

Wednesday 10/20 at 11:30 am, P116.
Alex will be the CLT on campus at the start of your class, with Luis and Maggie
All persons who occupy the room must wear masks at all times.
Personal workspaces must be wiped down at the end of class with provided disinfectant wipes
No unverified students will be allowed to enter the building.
Every vaccinated person must have uploaded their Vaccination Records to CUNYFirst by 9/27/2021.  Faculty Members who need the Cleared4Work authentication must contact Victor Humphrey and request the Cleared4Work Authentication Email. vhumphrey@citytech.cuny.edu. Do this ASAP.

Any students who still have not received their Cleared4 link should email their name, EMPL ID, and a message that they did not receive the link to: studentwellness@citytech.cuny.edu

Topic

Meaning
   Goal: Influence
   Objective: Direct your audience’s attention

Let’s chat

How can we influence, visually?
Answer in class

Announcements

Field trip: Poster Museum
Friday, November 5, 11:30
119 West 23rd Street, Manhattan between 6th and 7th Avenue

Discussion

Critique printed letterform and icon

Lecture

Design Influence

Your poster will introduce your audience to viewers who are unfamiliar with your designer.
This is not simply a summary of your research—take advantage of the large size and presentation capacity of the poster format to embody the spirit of your designer.

Your poster should visually present information that will give the viewer a sense of your designer’s philosophy, history, anecdotes, etc.
Look at your designer’s use of typefaces, grid structure, etc.
Your viewer should be able to easily understand the spirit of your designer.
Convey contemporary design. It should not look “retro.”

What is meaning?

Who decides?

aristotle’s rhetoric https://drive.google.com/drive/u/0/folders/1HRBfjWt-qgQBkskOG5Kz_B0nJ73Z_53C

Activity

Workshop: sketch

Decide on the elements you will use in your poster.
    • the structure and typographic hierarchy, typefaces, and grid.

      1. Use a marker on tracing paper that overlays your grid
      2. Create 6 different sketches for your poster.
        Do NOT center!
      3. Remember alignment of elements—use a grid to define placement.
      4. Note the typefaces and elements used on the side of your sketches.

criteria

1  Use alignment

2  Add type to emphasize the grid:
                have a sense of the grid, even when it is not showing

3  Use hierarchy to create a composition based on your proportion system
•. Use at least 3 levels of hierarchy
•  where do you place hierarchy to emphasize the grid?

4. Make sure your text is not centered
check that you do not have the same space above and below

5. Mass your white space
make sure you have a large group of white space

IN CLASS:

Decide on the elements you will use in your poster.

Consider the structure and typographic hierarchy, typefaces, and grid.

      1. Use a marker on tracing paper that overlays your grid
      2. Create 6 different sketches for your poster.
        Do NOT center!
      3. Remember alignment of elements—use a grid to place your elements.
      4. Note the typefaces and elements used on the side of your sketches.

 

Due Next Class

Homework
https://openlab.citytech.cuny.edu/childers-comd1200fall2021/?p=8328&preview_id=8328&preview_nonce=21164a3106&post_format=standard&_thumbnail_id=-1&preview=true

    • Create sketches
    • Read and Comment On Online Discussion

 

 

______________________________________________________________________________________________

Additional information

This Animated Video Brilliantly Explains Layout And Composition In Graphic Design

Preparation for hierarchy

How we see: https://www.linkedin.com/video/live/urn:li:ugcPost:6821094794379501568/

start at 3 minutes – 9.30 minutes

Review alignment

Proportion systems: design precedents of grid design

gridded posters

more grids

Guide to using Grids

https://www.typographicposters.com/

 

 

 

Preparation resources

Use negative space in logo design; https://www.youtube.com/watch?v=wzvJWWLTuEM

For reference, look at icons in The Noun Project for ideas https://store.thenounproject.com

Creating images in Illustrator: Adobe shape builder: (2 mins)  https://www.youtube.com/watch?v=BaXc3nU6ZNo

Icon reference: https://www.pinterest.com/sharp/icon-inspiration/?lp=true

Symbol reference: https://www.designspiration.net/search/saves/page/1/?q=icon%20symbol

Video: negative space logo design

Negative space logo   watch from 5 min

quick explanation to creating a logo

  illustrator Tools Tutorial
    •     Watch the first 3 features, the first 18 minutes
•     If necessary, review icons:   negative & NOT negative space icons

0

Leave a Reply