To further elaborate on a point already mentioned in our blogs, in the past, we as consumers would go to a credible source to get the news.  Now in this digital age, it seems to me that we don’t really think about who is reporting the news, only what it is.  Maybe, in the past, it was essential to know that established organizations like CNN or the New York Times was informing us on what was important, but this generation cares more about the content and not who produced it.  I believe that there is no more loyalty in newspaper branding and that we seem to care more about believability than credibility.   So we are left with faceless journalism that empowers us as individuals to customize our news or archaic reporting with limitations that cannot compete with digital journalism.