Week 6

Class Info

• Date: Week 06
• Meeting Info: Login into ZOOM for Weekly LIVE class sessions.

To-Do Before Class

Clarify your problem, create preliminary insight statements (at least three) and be ready to share in class.

Read new project spotlight and refresh yourself on the past 2:

• Pick one and create a small creative brief following the examples on page 128 in DRM

Share findings next class.

Topic

• Creating a concept, Part I
• Visual Exploration
• Journey Mapping
• Creative Briefs
• Research Summary Presentation

Objectives

• Build and expand your design research capabilities.
• Explore ways to include more or yourself and community into your creative work.

• Understanding the role of design research.
• Build better design techniques and practices.
• Explore tools/ways to exercise your creativity.

Lecture

Activities

Class exercises using Miro:

• Exercise: Create a Concept
• Breakout: Defining Your Audience, Journey Mapping, Creative Briefs

To-Do After Class

Lock in your topic/issue for Project One.

• Begin creating at least 2, max 3 personas of your target audience based on your conclusions so far. (copy the MIRO board via this link)
• Continuing refining your insight statement so it becomes more specific and focused. This will take a few tries.
• Begin creating a preliminary outline (creative brief) for your project. You will begin building on this as it becomes your research summary presentation. Keep in mind the framework you are trying to answer.

Be ready to share your progress next class.

Continue building your process books—remember, include your research, your thoughts around what you want to do, any creative sparks that cross your mind.

• Upload your link to week 6 process post page:
  Click via this link.

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