Logo Research

Google maps is an application that acts as a navigation system for the user. It allows you to plug any street or area and suggest the fastest way to arrive at your desired destination. Users have the option to choose the mode of transportation that best suits them after the app will take your choice and use it as well as your current location to estimate arrival times, possible traffic delays, and possible route changes. The app also allows its users to see street views as well as aerial views of local stores and nearby transit stops to suit your needs.

The logo design of Google Maps is one that, like any other Google logo, has evolved over time; bringing a fresh and modern look to it each time. The first logo was created by two designers, Lars and Jens Eilstrup Rasmussen byt was intended for Where 2 Technologies, a separate company that was later bought by Google in 2004. The logos design has evolved through the years from a type based one to one that is more image based.

The Google Maps logo has evolved from simply saying Google Maps to an icon that is an actual map with a noticeable point on it which would represent your destination in the app. The design continues to update into a simpler, modern look by upgrading into a folded map with a “G” on it as well as the destination point which was carried over from the previous. As the developers kept updating the look of the icon its basic elements (the ‘G’, destination point and the maps layout) but had a new, more modern feel each time.

Bibliography

https://en.wikipedia.org/wiki/Google_Maps