George Lois has much pride and creativity that he puts into his projects though out career. Lois has dignity and he takes a stand on issues that he doesn’t not agree  with, he is a creative activist and wont remain quite for anyone.  For these reasons and more I decided to write about his works and his accomplishments.

I would say that Lois is one of the most important men in the communication design world because of his approach to his work and his thought process in conveying ideas to the general public. One of my favorite works by him is for Coty, Inc. Cosmetics because of how he plays with the humor of makeup making women look younger, drastically younger. Lois’ capability to take a humorous outlook on certain subjects while being deadly serious with others, without there being a miscommunication between his office and the average person is why he is and will always be important to the communication design world. I think this is where people get caught in creating advertisements and projects for clients; its ideas becoming lost in translation with the developer having one idea and the consumer having another and when when its time to join everyone has completely different outlooks.

In his younger years George Lois attended the Pratt Institute but only was enrolled for a semester before he left to go to work for art director Reba Sochis. After working with her for six months Lois was  drafted into the army to fight in the Korean War. After his time fighting, he went back to his calling working for CBS news DDB Worldwide Communications (a marketing network) and later to form his own advertising agency with associates Fred Papert and Julian Koeing and finally, one on his own.

Lois’ has created many memorable advertisements during his career which includes ads for Tommy Hilfiger, Jiffy Lube and covers for Esquire. Particularly a cover for Esquire that is famous and that has to do with political concern. During his run Nixon was thought to care more about appearances and his appeal to the public rather than how to deal with presidential issues and matters of the state. Poking fun at this idea Lois went ahead an created a visual aide to the thought of how that must look in actuality. As I said before he does a great job at designing humorous imagery while also keeping his political, opinionated side.

It is more than a image, fancy design and words that go into George Lois’ ads and covers, its opinion passion and feeling. His works known how to make it to your mind and make you think, even when they aren’t necessarily meant to do so. I think both the communication design world and the communication management world can learn a lot by learning to not take the conventional route and never be afraid to have a voice, especially when it has your name on it.

 

 

Bibliography

Reba Sochis

http://adcglobal.org/hall-of-fame/reba-sochis/

George Lois

https://en.wikipedia.org/wiki/George_Lois#Background

http://www.georgelois.com/bio.html