Discussion Topic: Old Processes, New Advertising

Well, there are a couple of reasons why today people are returning back to “wet-plate collodion.”  According to the sources (video ad and newspaper article) the quality behind this technique is unique and cannot be compared with today’s smart phones cameras (iphone).  The photographer for Louis Vuitton’s new clothing campaign,  Sam Taylor-Woods, explains that many of the photos taking under the “wet-plate collodion” have a sentimental value and a high quality which it makes it impossible to find in any photography.  She also says that under this technique, everything looks the same in its original or natural state.  Additionally, Taylor-Woods mentions that, one of the characteristics of this technique is that it requieres a lot of time and patience, which is why the quality and value of the “wet-plate collodion” is incomparable.  Moreover, in the newspaper article it says that this technique is hard to replicate because of all the high quality of the photograph.  Based on both readings, I think that this “wet-plate collodion” technique has such a sentimental and historical value that photographers want to revive and show to the public than even though we no longer use this technique the quality is unique and priceless