Author: Anath-El Jean-Pierre
Landing an Internship
I was decisive and assertive in applying for the Business and Industry Workforce Training Center (BIWTC). The work that they help produce and organize aligned with some of my long term visions in life. The BIWTC provides a broad range of workforce preparation and educational services to students enrolled in the Division of Continuing Education and to adult residents of New York City. They ensure those students experience a chance at pursuing their dream job or career.
I was able to secure an interview with BIWTC and the experience was promising and exciting. I had never done an interview over zoom, so I was slightly nervous. I simply needed to reassure to myself that this was the internship I was going to get. After the greeting and introduction process, my supervisors gauged my capacity for collaboration and organization. I could tell they wanted to relate my goals and aspirations and my work values to see where I could fit it within the BIWTC. Overall, the interview was a great experience. My supervisors were very informative in getting me caught up with goals of the training center.
UX Research – Cognitive Walkthrough
Problem: Why is Google Maps so dominant? Why do so many people rely on the service? How do I help Google provide a better experience to their, already, dominant service?
Strategy: I’ve highlighted certain elements that provide a great experience; as well as not so good experiences also.
Quaker Oats x Gucci
In collaboration with Giulia F. and Agustin M., we created a campaign that would conspire to combine the world of fashion and… breakfast.
Problem: Is it too late for Quaker Oats to make a comeback? In grand fashion, how would we help bring them back?
Strategy: We’ve created a ‘feel good, look good’ campaign with one of the world’s prestigious fashion houses.
Architectural Digest Mockup Spread
Problem: Architectural Digest takes readers into their dream homes with wonderful photos and descriptions of some the newest (and expensive) homes and decor. How can I add on to the experience while providing a more grounded approach?
Strategy: I’ve given readers a synopsis of what the most coveted aspects of their dream home should look like.
LINEUP Magazine SS2023
I challenged myself to create an architectural magazine that competes against others in the market. This one emphasizes an architectural design genius whose imprinted his mark in New York City.