Problem: Why is Google Maps so dominant? Why do so many people rely on the service? How do I help Google provide a better experience to their, already, dominant service?
Strategy: I’ve highlighted certain elements that provide a great experience; as well as not so good experiences also.
In collaboration with Giulia F. and Agustin M., we created a campaign that would conspire to combine the world of fashion and… breakfast.
Problem: Is it too late for Quaker Oats to make a comeback? In grand fashion, how would we help bring them back?
Strategy: We’ve created a ‘feel good, look good’ campaign with one of the world’s prestigious fashion houses.
Problem: Architectural Digest takes readers into their dream homes with wonderful photos and descriptions of some the newest (and expensive) homes and decor. How can I add on to the experience while providing a more grounded approach?
Strategy: I’ve given readers a synopsis of what the most coveted aspects of their dream home should look like.
I challenged myself to create an architectural magazine that competes against others in the market. This one emphasizes an architectural design genius whose imprinted his mark in New York City.
The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.
