At first glance the image is clearly an advertising photo due to the composition. The photographer, Greg Shapps, is trying to make the selling point the taste of the Coke drink. The image itself interests me because Shapps manages to make the favor literal and one could just imagine the taste through the visual image being used. The lighting seems to be a directional-diffused light since the shadows contain no dark lines in anyway as well as backlit. The view point remains overhead within the ad and the amount of detail within the image is overall sharp.
